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Ben Honda

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Topic: marketing

Posts and shiplogs tagged with “marketing”.

Posts

Making a vet clinic citable by ChatGPT, Perplexity, and Claude

The technical and content work to make a veterinary clinic citable by AI answer engines — robots policy, structured data, and performance — so ChatGPT, Perplexity, and Claude surface it as a source.

theadpharm.com
#ai-seo#marketing

How to get Claude Opus 4.7 to write copy that doesn't sound like AI

A working playbook for stopping Claude from defaulting to LinkedIn-thinkpiece prose: the leverage points, the banned-words block, the three-pass workflow, and the before/after.

theadpharm.com
#claude#prompting#marketing

Google's 2025 HCP targeting changes, read for Canadian pharma

Between May and October 2025, Google opened personalised targeting of healthcare professionals. What that means for Canadian pharma working under PAAB and the Food and Drugs Act.

theadpharm.com
#google-ads#marketing